Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 21791
VM0021791Goldmember21791@example.test · +601110021791 · Preferred outlet: OPLUMO Outlet 15
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,667
Current loyalty balance
Lifetime Spend
RM 3,335
Across 31 visits
Total Visits
31
Since 2025-01-31
Average Order Value
RM 89
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
76d
2026-07-25
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
2,667 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-25 · OPLUMO Outlet 15
Outlet purchase
2026-07-13 · Member activity · RM 66.75
App session
2026-07-01 · OPLUMO Outlet 15
Points credited
2026-06-19 · Member activity · RM 75.65
Win-back campaign delivered
2026-06-07 · OPLUMO Outlet 15
Outlet purchase
2026-05-26 · Member activity · RM 84.55
Points credited
2026-05-14 · OPLUMO Outlet 15
Outlet purchase
2026-05-02 · Member activity · RM 93.45