Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 00243
VM0000243Silvermember243@example.test · +601110000243 · Preferred outlet: OPLUMO Outlet 6
WeekendApp User
Consent Status
Opted In
Points Balance
1,396
Current loyalty balance
Lifetime Spend
RM 1,746
Across 10 visits
Total Visits
10
Since 2026-01-09
Average Order Value
RM 158
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
111d
2026-06-20
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,396 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-20 · OPLUMO Outlet 6
Outlet purchase
2026-06-08 · Member activity · RM 118.50
App session
2026-05-27 · OPLUMO Outlet 6
Points credited
2026-05-15 · Member activity · RM 134.30
Win-back campaign delivered
2026-05-03 · OPLUMO Outlet 6
Outlet purchase
2026-04-21 · Member activity · RM 150.10
Points credited
2026-04-09 · OPLUMO Outlet 6
Outlet purchase
2026-03-28 · Member activity · RM 165.90