Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 24455
VM0024455Goldmember24455@example.test · +601110024455 · Preferred outlet: OPLUMO Outlet 10
Birthday SoonLunch
Consent Status
Opted In
Points Balance
4,362
Current loyalty balance
Lifetime Spend
RM 5,453
Across 35 visits
Total Visits
35
Since 2024-10-02
Average Order Value
RM 149
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
125d
2026-06-06
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
4,362 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-06 · OPLUMO Outlet 10
Outlet purchase
2026-05-25 · Member activity · RM 111.75
App session
2026-05-13 · OPLUMO Outlet 10
Points credited
2026-05-01 · Member activity · RM 126.65
Win-back campaign delivered
2026-04-19 · OPLUMO Outlet 10
Outlet purchase
2026-04-07 · Member activity · RM 141.55
Points credited
2026-03-26 · OPLUMO Outlet 10
Outlet purchase
2026-03-14 · Member activity · RM 156.45