Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 24491
VM0024491Membermember24491@example.test · +601110024491 · Preferred outlet: OPLUMO Outlet 12
WeekendApp User
Consent Status
Opted In
Points Balance
553
Current loyalty balance
Lifetime Spend
RM 692
Across 16 visits
Total Visits
16
Since 2025-10-24
Average Order Value
RM 35
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
80d
2026-07-21
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
553 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-21 · OPLUMO Outlet 12
Outlet purchase
2026-07-09 · Member activity · RM 26.25
App session
2026-06-27 · OPLUMO Outlet 12
Points credited
2026-06-15 · Member activity · RM 29.75
Win-back campaign delivered
2026-06-03 · OPLUMO Outlet 12
Outlet purchase
2026-05-22 · Member activity · RM 33.25
Points credited
2026-05-10 · OPLUMO Outlet 12
Outlet purchase
2026-04-28 · Member activity · RM 36.75