Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 24515
VM0024515Membermember24515@example.test · +601110024515 · Preferred outlet: OPLUMO Outlet 2
WeekendApp User
Consent Status
Opted In
Points Balance
282
Current loyalty balance
Lifetime Spend
RM 353
Across 3 visits
Total Visits
3
Since 2026-04-10
Average Order Value
RM 141
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
146d
2026-05-16
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
282 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-16 · OPLUMO Outlet 2
Outlet purchase
2026-05-04 · Member activity · RM 105.75
App session
2026-04-22 · OPLUMO Outlet 2
Points credited
2026-04-10 · Member activity · RM 119.85
Win-back campaign delivered
2026-03-29 · OPLUMO Outlet 2
Outlet purchase
2026-03-17 · Member activity · RM 133.95
Points credited
2026-03-05 · OPLUMO Outlet 2
Outlet purchase
2026-02-21 · Member activity · RM 148.05