Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 24563
VM0024563Platinummember24563@example.test · +601110024563 · Preferred outlet: OPLUMO Outlet 16
WeekendApp User
Consent Status
Opted Out
Points Balance
6,199
Current loyalty balance
Lifetime Spend
RM 7,750
Across 40 visits
Total Visits
40
Since 2024-05-27
Average Order Value
RM 161
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
163d
2026-04-29
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
6,199 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-29 · OPLUMO Outlet 16
Outlet purchase
2026-04-17 · Member activity · RM 120.75
App session
2026-04-05 · OPLUMO Outlet 16
Points credited
2026-03-24 · Member activity · RM 136.85
Win-back campaign delivered
2026-03-12 · OPLUMO Outlet 16
Outlet purchase
2026-02-28 · Member activity · RM 152.95
Points credited
2026-02-16 · OPLUMO Outlet 16
Outlet purchase
2026-02-04 · Member activity · RM 169.05