Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 24659
VM0024659Goldmember24659@example.test · +601110024659 · Preferred outlet: OPLUMO Outlet 10
WeekendApp User
Consent Status
Opted In
Points Balance
3,598
Current loyalty balance
Lifetime Spend
RM 4,499
Across 45 visits
Total Visits
45
Since 2024-03-27
Average Order Value
RM 118
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
134d
2026-05-28
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,598 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-28 · OPLUMO Outlet 10
Outlet purchase
2026-05-16 · Member activity · RM 88.50
App session
2026-05-04 · OPLUMO Outlet 10
Points credited
2026-04-22 · Member activity · RM 100.30
Win-back campaign delivered
2026-04-10 · OPLUMO Outlet 10
Outlet purchase
2026-03-29 · Member activity · RM 112.10
Points credited
2026-03-17 · OPLUMO Outlet 10
Outlet purchase
2026-03-05 · Member activity · RM 123.90