Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 24815
VM0024815Silvermember24815@example.test · +601110024815 · Preferred outlet: OPLUMO Outlet 13
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,647
Current loyalty balance
Lifetime Spend
RM 2,059
Across 45 visits
Total Visits
45
Since 2024-05-24
Average Order Value
RM 51
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
76d
2026-07-25
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,647 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-25 · OPLUMO Outlet 13
Outlet purchase
2026-07-13 · Member activity · RM 38.25
App session
2026-07-01 · OPLUMO Outlet 13
Points credited
2026-06-19 · Member activity · RM 43.35
Win-back campaign delivered
2026-06-07 · OPLUMO Outlet 13
Outlet purchase
2026-05-26 · Member activity · RM 48.45
Points credited
2026-05-14 · OPLUMO Outlet 13
Outlet purchase
2026-05-02 · Member activity · RM 53.55