Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 24887
VM0024887Silvermember24887@example.test · +601110024887 · Preferred outlet: OPLUMO Outlet 17
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,251
Current loyalty balance
Lifetime Spend
RM 1,565
Across 24 visits
Total Visits
24
Since 2025-05-15
Average Order Value
RM 61
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
98d
2026-07-03
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,251 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-07-03 · OPLUMO Outlet 17
Outlet purchase
2026-06-21 · Member activity · RM 45.75
App session
2026-06-09 · OPLUMO Outlet 17
Points credited
2026-05-28 · Member activity · RM 51.85
Win-back campaign delivered
2026-05-16 · OPLUMO Outlet 17
Outlet purchase
2026-05-04 · Member activity · RM 57.95
Points credited
2026-04-22 · OPLUMO Outlet 17
Outlet purchase
2026-04-10 · Member activity · RM 64.05