Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 25011
VM0025011Goldmember25011@example.test · +601110025011 · Preferred outlet: OPLUMO Outlet 5
WeekendApp User
Consent Status
Opted In
Points Balance
2,693
Current loyalty balance
Lifetime Spend
RM 3,367
Across 32 visits
Total Visits
32
Since 2024-10-29
Average Order Value
RM 115
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
152d
2026-05-10
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,693 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-10 · OPLUMO Outlet 5
Outlet purchase
2026-04-28 · Member activity · RM 86.25
App session
2026-04-16 · OPLUMO Outlet 5
Points credited
2026-04-04 · Member activity · RM 97.75
Win-back campaign delivered
2026-03-23 · OPLUMO Outlet 5
Outlet purchase
2026-03-11 · Member activity · RM 109.25
Points credited
2026-02-27 · OPLUMO Outlet 5
Outlet purchase
2026-02-15 · Member activity · RM 120.75