Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 25023
VM0025023Membermember25023@example.test · +601110025023 · Preferred outlet: OPLUMO Outlet 17
Birthday SoonLunch
Consent Status
Opted In
Points Balance
907
Current loyalty balance
Lifetime Spend
RM 1,135
Across 23 visits
Total Visits
23
Since 2025-05-19
Average Order Value
RM 57
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
112d
2026-06-19
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
907 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-19 · OPLUMO Outlet 17
Outlet purchase
2026-06-07 · Member activity · RM 42.75
App session
2026-05-26 · OPLUMO Outlet 17
Points credited
2026-05-14 · Member activity · RM 48.45
Win-back campaign delivered
2026-05-02 · OPLUMO Outlet 17
Outlet purchase
2026-04-20 · Member activity · RM 54.15
Points credited
2026-04-08 · OPLUMO Outlet 17
Outlet purchase
2026-03-27 · Member activity · RM 59.85