Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 25035
VM0025035Silvermember25035@example.test · +601110025035 · Preferred outlet: OPLUMO Outlet 12
WeekendApp User
Consent Status
Opted Out
Points Balance
1,092
Current loyalty balance
Lifetime Spend
RM 1,366
Across 12 visits
Total Visits
12
Since 2025-11-20
Average Order Value
RM 139
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
125d
2026-06-06
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,092 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-06 · OPLUMO Outlet 12
Outlet purchase
2026-05-25 · Member activity · RM 104.25
App session
2026-05-13 · OPLUMO Outlet 12
Points credited
2026-05-01 · Member activity · RM 118.15
Win-back campaign delivered
2026-04-19 · OPLUMO Outlet 12
Outlet purchase
2026-04-07 · Member activity · RM 132.05
Points credited
2026-03-26 · OPLUMO Outlet 12
Outlet purchase
2026-03-14 · Member activity · RM 145.95