Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 00251
VM0000251Membermember251@example.test · +601110000251 · Preferred outlet: OPLUMO Outlet 14
WeekendApp User
Consent Status
Opted Out
Points Balance
471
Current loyalty balance
Lifetime Spend
RM 589
Across 12 visits
Total Visits
12
Since 2026-01-17
Average Order Value
RM 63
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
67d
2026-08-03
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
471 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-03 · OPLUMO Outlet 14
Outlet purchase
2026-07-22 · Member activity · RM 47.25
App session
2026-07-10 · OPLUMO Outlet 14
Points credited
2026-06-28 · Member activity · RM 53.55
Win-back campaign delivered
2026-06-16 · OPLUMO Outlet 14
Outlet purchase
2026-06-04 · Member activity · RM 59.85
Points credited
2026-05-23 · OPLUMO Outlet 14
Outlet purchase
2026-05-11 · Member activity · RM 66.15