Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 25103
VM0025103Silvermember25103@example.test · +601110025103 · Preferred outlet: OPLUMO Outlet 12
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
1,881
Current loyalty balance
Lifetime Spend
RM 2,352
Across 44 visits
Total Visits
44
Since 2024-06-26
Average Order Value
RM 53
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
61d
2026-08-09
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,881 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-09 · OPLUMO Outlet 12
Outlet purchase
2026-07-28 · Member activity · RM 39.75
App session
2026-07-16 · OPLUMO Outlet 12
Points credited
2026-07-04 · Member activity · RM 45.05
Win-back campaign delivered
2026-06-22 · OPLUMO Outlet 12
Outlet purchase
2026-06-10 · Member activity · RM 50.35
Points credited
2026-05-29 · OPLUMO Outlet 12
Outlet purchase
2026-05-17 · Member activity · RM 55.65