Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 25115
VM0025115Membermember25115@example.test · +601110025115 · Preferred outlet: OPLUMO Outlet 7
WeekendApp User
Consent Status
Opted In
Points Balance
593
Current loyalty balance
Lifetime Spend
RM 742
Across 13 visits
Total Visits
13
Since 2026-01-05
Average Order Value
RM 75
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
61d
2026-08-09
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
593 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-09 · OPLUMO Outlet 7
Outlet purchase
2026-07-28 · Member activity · RM 56.25
App session
2026-07-16 · OPLUMO Outlet 7
Points credited
2026-07-04 · Member activity · RM 63.75
Win-back campaign delivered
2026-06-22 · OPLUMO Outlet 7
Outlet purchase
2026-06-10 · Member activity · RM 71.25
Points credited
2026-05-29 · OPLUMO Outlet 7
Outlet purchase
2026-05-17 · Member activity · RM 78.75