Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 25143
VM0025143Goldmember25143@example.test · +601110025143 · Preferred outlet: OPLUMO Outlet 1
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,886
Current loyalty balance
Lifetime Spend
RM 3,608
Across 37 visits
Total Visits
37
Since 2024-10-04
Average Order Value
RM 86
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
87d
2026-07-14
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
2,886 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-14 · OPLUMO Outlet 1
Outlet purchase
2026-07-02 · Member activity · RM 64.50
App session
2026-06-20 · OPLUMO Outlet 1
Points credited
2026-06-08 · Member activity · RM 73.10
Win-back campaign delivered
2026-05-27 · OPLUMO Outlet 1
Outlet purchase
2026-05-15 · Member activity · RM 81.70
Points credited
2026-05-03 · OPLUMO Outlet 1
Outlet purchase
2026-04-21 · Member activity · RM 90.30