Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A2
Arun 25144
VM0025144Goldmember25144@example.test · +601110025144 · Preferred outlet: OPLUMO Outlet 2
High ValueWeekend
Consent Status
Opted In
Points Balance
3,867
Current loyalty balance
Lifetime Spend
RM 4,835
Across 29 visits
Total Visits
29
Since 2025-03-22
Average Order Value
RM 151
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
62d
2026-08-08
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,867 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-08 · OPLUMO Outlet 2
Outlet purchase
2026-07-27 · Member activity · RM 113.25
App session
2026-07-15 · OPLUMO Outlet 2
Points credited
2026-07-03 · Member activity · RM 128.35
Win-back campaign delivered
2026-06-21 · OPLUMO Outlet 2
Outlet purchase
2026-06-09 · Member activity · RM 143.45
Points credited
2026-05-28 · OPLUMO Outlet 2
Outlet purchase
2026-05-16 · Member activity · RM 158.55