Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 25199
VM0025199Goldmember25199@example.test · +601110025199 · Preferred outlet: OPLUMO Outlet 6
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
4,016
Current loyalty balance
Lifetime Spend
RM 5,020
Across 44 visits
Total Visits
44
Since 2024-05-10
Average Order Value
RM 114
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
108d
2026-06-23
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
4,016 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-23 · OPLUMO Outlet 6
Outlet purchase
2026-06-11 · Member activity · RM 85.50
App session
2026-05-30 · OPLUMO Outlet 6
Points credited
2026-05-18 · Member activity · RM 96.90
Win-back campaign delivered
2026-05-06 · OPLUMO Outlet 6
Outlet purchase
2026-04-24 · Member activity · RM 108.30
Points credited
2026-04-12 · OPLUMO Outlet 6
Outlet purchase
2026-03-31 · Member activity · RM 119.70