Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 25298
VM0025298Membermember25298@example.test · +601110025298 · Preferred outlet: OPLUMO Outlet 3
LunchNew Joiner
Consent Status
Opted In
Points Balance
652
Current loyalty balance
Lifetime Spend
RM 815
Across 19 visits
Total Visits
19
Since 2025-09-04
Average Order Value
RM 55
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
76d
2026-07-25
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
652 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-25 · OPLUMO Outlet 3
Outlet purchase
2026-07-13 · Member activity · RM 41.25
App session
2026-07-01 · OPLUMO Outlet 3
Points credited
2026-06-19 · Member activity · RM 46.75
Win-back campaign delivered
2026-06-07 · OPLUMO Outlet 3
Outlet purchase
2026-05-26 · Member activity · RM 52.25
Points credited
2026-05-14 · OPLUMO Outlet 3
Outlet purchase
2026-05-02 · Member activity · RM 57.75