Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 25307
VM0025307Silvermember25307@example.test · +601110025307 · Preferred outlet: OPLUMO Outlet 12
WeekendApp User
Consent Status
Opted In
Points Balance
1,864
Current loyalty balance
Lifetime Spend
RM 2,330
Across 35 visits
Total Visits
35
Since 2024-12-08
Average Order Value
RM 74
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
58d
2026-08-12
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,864 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-12 · OPLUMO Outlet 12
Outlet purchase
2026-07-31 · Member activity · RM 55.50
App session
2026-07-19 · OPLUMO Outlet 12
Points credited
2026-07-07 · Member activity · RM 62.90
Win-back campaign delivered
2026-06-25 · OPLUMO Outlet 12
Outlet purchase
2026-06-13 · Member activity · RM 70.30
Points credited
2026-06-01 · OPLUMO Outlet 12
Outlet purchase
2026-05-20 · Member activity · RM 77.70