Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 25383
VM0025383Silvermember25383@example.test · +601110025383 · Preferred outlet: OPLUMO Outlet 3
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,875
Current loyalty balance
Lifetime Spend
RM 2,344
Across 23 visits
Total Visits
23
Since 2025-04-25
Average Order Value
RM 119
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
136d
2026-05-26
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,875 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-26 · OPLUMO Outlet 3
Outlet purchase
2026-05-14 · Member activity · RM 89.25
App session
2026-05-02 · OPLUMO Outlet 3
Points credited
2026-04-20 · Member activity · RM 101.15
Win-back campaign delivered
2026-04-08 · OPLUMO Outlet 3
Outlet purchase
2026-03-27 · Member activity · RM 113.05
Points credited
2026-03-15 · OPLUMO Outlet 3
Outlet purchase
2026-03-03 · Member activity · RM 124.95