Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 00255
VM0000255Goldmember255@example.test · +601110000255 · Preferred outlet: OPLUMO Outlet 1
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,586
Current loyalty balance
Lifetime Spend
RM 4,483
Across 30 visits
Total Visits
30
Since 2025-03-21
Average Order Value
RM 166
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
45d
2026-08-25
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,586 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-25 · OPLUMO Outlet 1
Outlet purchase
2026-08-13 · Member activity · RM 124.50
App session
2026-08-01 · OPLUMO Outlet 1
Points credited
2026-07-20 · Member activity · RM 141.10
Win-back campaign delivered
2026-07-08 · OPLUMO Outlet 1
Outlet purchase
2026-06-26 · Member activity · RM 157.70
Points credited
2026-06-14 · OPLUMO Outlet 1
Outlet purchase
2026-06-02 · Member activity · RM 174.30