Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 25515
VM0025515Membermember25515@example.test · +601110025515 · Preferred outlet: OPLUMO Outlet 16
WeekendApp User
Consent Status
Opted In
Points Balance
403
Current loyalty balance
Lifetime Spend
RM 505
Across 11 visits
Total Visits
11
Since 2026-02-15
Average Order Value
RM 48
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
56d
2026-08-14
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
403 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-14 · OPLUMO Outlet 16
Outlet purchase
2026-08-02 · Member activity · RM 36.00
App session
2026-07-21 · OPLUMO Outlet 16
Points credited
2026-07-09 · Member activity · RM 40.80
Win-back campaign delivered
2026-06-27 · OPLUMO Outlet 16
Outlet purchase
2026-06-15 · Member activity · RM 45.60
Points credited
2026-06-03 · OPLUMO Outlet 16
Outlet purchase
2026-05-22 · Member activity · RM 50.40