Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 25599
VM0025599Membermember25599@example.test · +601110025599 · Preferred outlet: OPLUMO Outlet 15
Birthday SoonLunch
Consent Status
Opted In
Points Balance
444
Current loyalty balance
Lifetime Spend
RM 556
Across 9 visits
Total Visits
9
Since 2025-12-30
Average Order Value
RM 53
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
139d
2026-05-23
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
444 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-23 · OPLUMO Outlet 15
Outlet purchase
2026-05-11 · Member activity · RM 39.75
App session
2026-04-29 · OPLUMO Outlet 15
Points credited
2026-04-17 · Member activity · RM 45.05
Win-back campaign delivered
2026-04-05 · OPLUMO Outlet 15
Outlet purchase
2026-03-24 · Member activity · RM 50.35
Points credited
2026-03-12 · OPLUMO Outlet 15
Outlet purchase
2026-02-28 · Member activity · RM 55.65