Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A0
Arun 00256
VM0000256Silvermember256@example.test · +601110000256 · Preferred outlet: OPLUMO Outlet 2
High ValueWeekend
Consent Status
Opted In
Points Balance
1,527
Current loyalty balance
Lifetime Spend
RM 1,910
Across 31 visits
Total Visits
31
Since 2025-02-14
Average Order Value
RM 72
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
62d
2026-08-08
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,527 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-08 · OPLUMO Outlet 2
Outlet purchase
2026-07-27 · Member activity · RM 54.00
App session
2026-07-15 · OPLUMO Outlet 2
Points credited
2026-07-03 · Member activity · RM 61.20
Win-back campaign delivered
2026-06-21 · OPLUMO Outlet 2
Outlet purchase
2026-06-09 · Member activity · RM 68.40
Points credited
2026-05-28 · OPLUMO Outlet 2
Outlet purchase
2026-05-16 · Member activity · RM 75.60