Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 25655
VM0025655Membermember25655@example.test · +601110025655 · Preferred outlet: OPLUMO Outlet 3
Birthday SoonLunch
Consent Status
Opted In
Points Balance
314
Current loyalty balance
Lifetime Spend
RM 393
Across 13 visits
Total Visits
13
Since 2025-11-12
Average Order Value
RM 33
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
115d
2026-06-16
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
314 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-16 · OPLUMO Outlet 3
Outlet purchase
2026-06-04 · Member activity · RM 24.75
App session
2026-05-23 · OPLUMO Outlet 3
Points credited
2026-05-11 · Member activity · RM 28.05
Win-back campaign delivered
2026-04-29 · OPLUMO Outlet 3
Outlet purchase
2026-04-17 · Member activity · RM 31.35
Points credited
2026-04-05 · OPLUMO Outlet 3
Outlet purchase
2026-03-24 · Member activity · RM 34.65