Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 25695
VM0025695Goldmember25695@example.test · +601110025695 · Preferred outlet: OPLUMO Outlet 9
Birthday SoonLunch
Consent Status
Opted In
Points Balance
4,707
Current loyalty balance
Lifetime Spend
RM 5,884
Across 34 visits
Total Visits
34
Since 2024-09-26
Average Order Value
RM 170
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
149d
2026-05-13
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
4,707 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-13 · OPLUMO Outlet 9
Outlet purchase
2026-05-01 · Member activity · RM 127.50
App session
2026-04-19 · OPLUMO Outlet 9
Points credited
2026-04-07 · Member activity · RM 144.50
Win-back campaign delivered
2026-03-26 · OPLUMO Outlet 9
Outlet purchase
2026-03-14 · Member activity · RM 161.50
Points credited
2026-03-02 · OPLUMO Outlet 9
Outlet purchase
2026-02-18 · Member activity · RM 178.50