Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 25739
VM0025739Silvermember25739@example.test · +601110025739 · Preferred outlet: OPLUMO Outlet 2
WeekendApp User
Consent Status
Opted In
Points Balance
2,387
Current loyalty balance
Lifetime Spend
RM 2,985
Across 18 visits
Total Visits
18
Since 2025-09-21
Average Order Value
RM 159
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
77d
2026-07-24
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
2,387 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-24 · OPLUMO Outlet 2
Outlet purchase
2026-07-12 · Member activity · RM 119.25
App session
2026-06-30 · OPLUMO Outlet 2
Points credited
2026-06-18 · Member activity · RM 135.15
Win-back campaign delivered
2026-06-06 · OPLUMO Outlet 2
Outlet purchase
2026-05-25 · Member activity · RM 151.05
Points credited
2026-05-13 · OPLUMO Outlet 2
Outlet purchase
2026-05-01 · Member activity · RM 166.95