Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 26111
VM0026111Silvermember26111@example.test · +601110026111 · Preferred outlet: OPLUMO Outlet 17
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,006
Current loyalty balance
Lifetime Spend
RM 1,258
Across 39 visits
Total Visits
39
Since 2024-06-15
Average Order Value
RM 34
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
162d
2026-04-30
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,006 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-30 · OPLUMO Outlet 17
Outlet purchase
2026-04-18 · Member activity · RM 25.50
App session
2026-04-06 · OPLUMO Outlet 17
Points credited
2026-03-25 · Member activity · RM 28.90
Win-back campaign delivered
2026-03-13 · OPLUMO Outlet 17
Outlet purchase
2026-03-01 · Member activity · RM 32.30
Points credited
2026-02-17 · OPLUMO Outlet 17
Outlet purchase
2026-02-05 · Member activity · RM 35.70