Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 00275
VM0000275Goldmember275@example.test · +601110000275 · Preferred outlet: OPLUMO Outlet 4
WeekendApp User
Consent Status
Opted In
Points Balance
2,562
Current loyalty balance
Lifetime Spend
RM 3,203
Across 22 visits
Total Visits
22
Since 2025-08-04
Average Order Value
RM 138
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
53d
2026-08-17
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
2,562 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-17 · OPLUMO Outlet 4
Outlet purchase
2026-08-05 · Member activity · RM 103.50
App session
2026-07-24 · OPLUMO Outlet 4
Points credited
2026-07-12 · Member activity · RM 117.30
Win-back campaign delivered
2026-06-30 · OPLUMO Outlet 4
Outlet purchase
2026-06-18 · Member activity · RM 131.10
Points credited
2026-06-06 · OPLUMO Outlet 4
Outlet purchase
2026-05-25 · Member activity · RM 144.90