Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 00299
VM0000299Goldmember299@example.test · +601110000299 · Preferred outlet: OPLUMO Outlet 11
WeekendApp User
Consent Status
Opted In
Points Balance
2,442
Current loyalty balance
Lifetime Spend
RM 3,054
Across 17 visits
Total Visits
17
Since 2025-10-23
Average Order Value
RM 151
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
63d
2026-08-07
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
2,442 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-07 · OPLUMO Outlet 11
Outlet purchase
2026-07-26 · Member activity · RM 113.25
App session
2026-07-14 · OPLUMO Outlet 11
Points credited
2026-07-02 · Member activity · RM 128.35
Win-back campaign delivered
2026-06-20 · OPLUMO Outlet 11
Outlet purchase
2026-06-08 · Member activity · RM 143.45
Points credited
2026-05-27 · OPLUMO Outlet 11
Outlet purchase
2026-05-15 · Member activity · RM 158.55