Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 00315
VM0000315Goldmember315@example.test · +601110000315 · Preferred outlet: OPLUMO Outlet 10
WeekendApp User
Consent Status
Opted In
Points Balance
3,281
Current loyalty balance
Lifetime Spend
RM 4,101
Across 27 visits
Total Visits
27
Since 2025-02-02
Average Order Value
RM 150
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
146d
2026-05-16
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,281 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-16 · OPLUMO Outlet 10
Outlet purchase
2026-05-04 · Member activity · RM 112.50
App session
2026-04-22 · OPLUMO Outlet 10
Points credited
2026-04-10 · Member activity · RM 127.50
Win-back campaign delivered
2026-03-29 · OPLUMO Outlet 10
Outlet purchase
2026-03-17 · Member activity · RM 142.50
Points credited
2026-03-05 · OPLUMO Outlet 10
Outlet purchase
2026-02-21 · Member activity · RM 157.50