Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 00038
VM0000038Membermember38@example.test · +601110000038 · Preferred outlet: OPLUMO Outlet 5
App UserFamily
Consent Status
Opted In
Points Balance
465
Current loyalty balance
Lifetime Spend
RM 582
Across 14 visits
Total Visits
14
Since 2025-12-09
Average Order Value
RM 52
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
70d
2026-07-31
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
465 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-31 · OPLUMO Outlet 5
Outlet purchase
2026-07-19 · Member activity · RM 39.00
App session
2026-07-07 · OPLUMO Outlet 5
Points credited
2026-06-25 · Member activity · RM 44.20
Win-back campaign delivered
2026-06-13 · OPLUMO Outlet 5
Outlet purchase
2026-06-01 · Member activity · RM 49.40
Points credited
2026-05-20 · OPLUMO Outlet 5
Outlet purchase
2026-05-08 · Member activity · RM 54.60