Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 00423
VM0000423Silvermember423@example.test · +601110000423 · Preferred outlet: OPLUMO Outlet 16
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,216
Current loyalty balance
Lifetime Spend
RM 1,520
Across 18 visits
Total Visits
18
Since 2025-08-22
Average Order Value
RM 86
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
107d
2026-06-24
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,216 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-24 · OPLUMO Outlet 16
Outlet purchase
2026-06-12 · Member activity · RM 64.50
App session
2026-05-31 · OPLUMO Outlet 16
Points credited
2026-05-19 · Member activity · RM 73.10
Win-back campaign delivered
2026-05-07 · OPLUMO Outlet 16
Outlet purchase
2026-04-25 · Member activity · RM 81.70
Points credited
2026-04-13 · OPLUMO Outlet 16
Outlet purchase
2026-04-01 · Member activity · RM 90.30