Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 00443
VM0000443Silvermember443@example.test · +601110000443 · Preferred outlet: OPLUMO Outlet 2
WeekendApp User
Consent Status
Opted In
Points Balance
1,267
Current loyalty balance
Lifetime Spend
RM 1,584
Across 9 visits
Total Visits
9
Since 2026-03-04
Average Order Value
RM 156
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
75d
2026-07-26
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,267 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-26 · OPLUMO Outlet 2
Outlet purchase
2026-07-14 · Member activity · RM 117.00
App session
2026-07-02 · OPLUMO Outlet 2
Points credited
2026-06-20 · Member activity · RM 132.60
Win-back campaign delivered
2026-06-08 · OPLUMO Outlet 2
Outlet purchase
2026-05-27 · Member activity · RM 148.20
Points credited
2026-05-15 · OPLUMO Outlet 2
Outlet purchase
2026-05-03 · Member activity · RM 163.80