Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 00515
VM0000515Silvermember515@example.test · +601110000515 · Preferred outlet: OPLUMO Outlet 6
WeekendApp User
Consent Status
Opted In
Points Balance
1,379
Current loyalty balance
Lifetime Spend
RM 1,725
Across 39 visits
Total Visits
39
Since 2024-08-26
Average Order Value
RM 39
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
90d
2026-07-11
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,379 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-11 · OPLUMO Outlet 6
Outlet purchase
2026-06-29 · Member activity · RM 29.25
App session
2026-06-17 · OPLUMO Outlet 6
Points credited
2026-06-05 · Member activity · RM 33.15
Win-back campaign delivered
2026-05-24 · OPLUMO Outlet 6
Outlet purchase
2026-05-12 · Member activity · RM 37.05
Points credited
2026-04-30 · OPLUMO Outlet 6
Outlet purchase
2026-04-18 · Member activity · RM 40.95