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Members · Customer 360

Customer 360

A complete view of this member's profile, value, behaviour and engagement across all outlets.

K0

Kavitha 00533

VM0000533Silver

member533@example.test · +601110000533 · Preferred outlet: OPLUMO Outlet 7

New JoinerHigh Value
Consent Status
Opted In
Points Balance
995
Current loyalty balance
Lifetime Spend
RM 1,245
Across 18 visits
Total Visits
18
Since 2025-09-17
Average Order Value
RM 66
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
81d
2026-07-20
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards

Silver member

★
995 pointsCurrent redeemable points balance.
%
RM10 Birthday RewardAvailable · expires 2026-12-31
%
Free BeverageAvailable · expires 2026-11-30
Member notes

Relationship context

N
CRM NoteNo manual notes yet
N
CRM NoteConsider win-back offer
Recent activity

Member timeline

Win-back campaign delivered
2026-07-20 · OPLUMO Outlet 7
Outlet purchase
2026-07-08 · Member activity · RM 49.50
App session
2026-06-26 · OPLUMO Outlet 7
Points credited
2026-06-14 · Member activity · RM 56.10
Win-back campaign delivered
2026-06-02 · OPLUMO Outlet 7
Outlet purchase
2026-05-21 · Member activity · RM 62.70
Points credited
2026-05-09 · OPLUMO Outlet 7
Outlet purchase
2026-04-27 · Member activity · RM 69.30