Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 00551
VM0000551Membermember551@example.test · +601110000551 · Preferred outlet: OPLUMO Outlet 8
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
514
Current loyalty balance
Lifetime Spend
RM 643
Across 12 visits
Total Visits
12
Since 2026-01-20
Average Order Value
RM 57
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
64d
2026-08-06
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
514 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-06 · OPLUMO Outlet 8
Outlet purchase
2026-07-25 · Member activity · RM 42.75
App session
2026-07-13 · OPLUMO Outlet 8
Points credited
2026-07-01 · Member activity · RM 48.45
Win-back campaign delivered
2026-06-19 · OPLUMO Outlet 8
Outlet purchase
2026-06-07 · Member activity · RM 54.15
Points credited
2026-05-26 · OPLUMO Outlet 8
Outlet purchase
2026-05-14 · Member activity · RM 59.85