Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 00567
VM0000567Silvermember567@example.test · +601110000567 · Preferred outlet: OPLUMO Outlet 7
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,787
Current loyalty balance
Lifetime Spend
RM 2,235
Across 36 visits
Total Visits
36
Since 2024-10-14
Average Order Value
RM 56
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
95d
2026-07-06
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,787 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-07-06 · OPLUMO Outlet 7
Outlet purchase
2026-06-24 · Member activity · RM 42.00
App session
2026-06-12 · OPLUMO Outlet 7
Points credited
2026-05-31 · Member activity · RM 47.60
Win-back campaign delivered
2026-05-19 · OPLUMO Outlet 7
Outlet purchase
2026-05-07 · Member activity · RM 53.20
Points credited
2026-04-25 · OPLUMO Outlet 7
Outlet purchase
2026-04-13 · Member activity · RM 58.80