Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 00575
VM0000575Goldmember575@example.test · +601110000575 · Preferred outlet: OPLUMO Outlet 15
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,650
Current loyalty balance
Lifetime Spend
RM 3,313
Across 17 visits
Total Visits
17
Since 2025-10-10
Average Order Value
RM 167
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
76d
2026-07-25
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
2,650 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-25 · OPLUMO Outlet 15
Outlet purchase
2026-07-13 · Member activity · RM 125.25
App session
2026-07-01 · OPLUMO Outlet 15
Points credited
2026-06-19 · Member activity · RM 141.95
Win-back campaign delivered
2026-06-07 · OPLUMO Outlet 15
Outlet purchase
2026-05-26 · Member activity · RM 158.65
Points credited
2026-05-14 · OPLUMO Outlet 15
Outlet purchase
2026-05-02 · Member activity · RM 175.35