Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 00635
VM0000635Silvermember635@example.test · +601110000635 · Preferred outlet: OPLUMO Outlet 7
WeekendApp User
Consent Status
Opted In
Points Balance
2,349
Current loyalty balance
Lifetime Spend
RM 2,937
Across 27 visits
Total Visits
27
Since 2025-04-17
Average Order Value
RM 99
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
72d
2026-07-29
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
2,349 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-29 · OPLUMO Outlet 7
Outlet purchase
2026-07-17 · Member activity · RM 74.25
App session
2026-07-05 · OPLUMO Outlet 7
Points credited
2026-06-23 · Member activity · RM 84.15
Win-back campaign delivered
2026-06-11 · OPLUMO Outlet 7
Outlet purchase
2026-05-30 · Member activity · RM 94.05
Points credited
2026-05-18 · OPLUMO Outlet 7
Outlet purchase
2026-05-06 · Member activity · RM 103.95