Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 00647
VM0000647Goldmember647@example.test · +601110000647 · Preferred outlet: OPLUMO Outlet 2
Birthday SoonLunch
Consent Status
Opted In
Points Balance
4,047
Current loyalty balance
Lifetime Spend
RM 5,060
Across 45 visits
Total Visits
45
Since 2024-04-13
Average Order Value
RM 99
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
117d
2026-06-14
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
4,047 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-14 · OPLUMO Outlet 2
Outlet purchase
2026-06-02 · Member activity · RM 74.25
App session
2026-05-21 · OPLUMO Outlet 2
Points credited
2026-05-09 · Member activity · RM 84.15
Win-back campaign delivered
2026-04-27 · OPLUMO Outlet 2
Outlet purchase
2026-04-15 · Member activity · RM 94.05
Points credited
2026-04-03 · OPLUMO Outlet 2
Outlet purchase
2026-03-22 · Member activity · RM 103.95