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Members · Customer 360

Customer 360

A complete view of this member's profile, value, behaviour and engagement across all outlets.

N0

Nurul 00669

VM0000669Gold

member669@example.test · +601110000669 · Preferred outlet: OPLUMO Outlet 7

New JoinerHigh Value
Consent Status
Opted In
Points Balance
3,081
Current loyalty balance
Lifetime Spend
RM 3,852
Across 35 visits
Total Visits
35
Since 2024-12-14
Average Order Value
RM 127
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
52d
2026-08-18
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards

Gold member

★
3,081 pointsCurrent redeemable points balance.
%
RM10 Birthday RewardAvailable · expires 2026-12-31
%
Free BeverageAvailable · expires 2026-11-30
Member notes

Relationship context

N
CRM NotePrefers weekend visits
N
CRM NoteConsider win-back offer
Recent activity

Member timeline

Win-back campaign delivered
2026-08-18 · OPLUMO Outlet 7
Outlet purchase
2026-08-06 · Member activity · RM 95.25
App session
2026-07-25 · OPLUMO Outlet 7
Points credited
2026-07-13 · Member activity · RM 107.95
Win-back campaign delivered
2026-07-01 · OPLUMO Outlet 7
Outlet purchase
2026-06-19 · Member activity · RM 120.65
Points credited
2026-06-07 · OPLUMO Outlet 7
Outlet purchase
2026-05-26 · Member activity · RM 133.35