Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 00699
VM0000699Platinummember699@example.test · +601110000699 · Preferred outlet: OPLUMO Outlet 3
WeekendApp User
Consent Status
Opted In
Points Balance
6,082
Current loyalty balance
Lifetime Spend
RM 7,604
Across 38 visits
Total Visits
38
Since 2024-07-19
Average Order Value
RM 176
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
146d
2026-05-16
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
6,082 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-16 · OPLUMO Outlet 3
Outlet purchase
2026-05-04 · Member activity · RM 132.00
App session
2026-04-22 · OPLUMO Outlet 3
Points credited
2026-04-10 · Member activity · RM 149.60
Win-back campaign delivered
2026-03-29 · OPLUMO Outlet 3
Outlet purchase
2026-03-17 · Member activity · RM 167.20
Points credited
2026-03-05 · OPLUMO Outlet 3
Outlet purchase
2026-02-21 · Member activity · RM 184.80