Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 00719
VM0000719Silvermember719@example.test · +601110000719 · Preferred outlet: OPLUMO Outlet 6
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,474
Current loyalty balance
Lifetime Spend
RM 1,843
Across 27 visits
Total Visits
27
Since 2025-03-12
Average Order Value
RM 83
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
108d
2026-06-23
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,474 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-23 · OPLUMO Outlet 6
Outlet purchase
2026-06-11 · Member activity · RM 62.25
App session
2026-05-30 · OPLUMO Outlet 6
Points credited
2026-05-18 · Member activity · RM 70.55
Win-back campaign delivered
2026-05-06 · OPLUMO Outlet 6
Outlet purchase
2026-04-24 · Member activity · RM 78.85
Points credited
2026-04-12 · OPLUMO Outlet 6
Outlet purchase
2026-03-31 · Member activity · RM 87.15