Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 00743
VM0000743Membermember743@example.test · +601110000743 · Preferred outlet: OPLUMO Outlet 13
Birthday SoonLunch
Consent Status
Opted In
Points Balance
638
Current loyalty balance
Lifetime Spend
RM 799
Across 6 visits
Total Visits
6
Since 2026-04-21
Average Order Value
RM 145
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
81d
2026-07-20
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
638 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-20 · OPLUMO Outlet 13
Outlet purchase
2026-07-08 · Member activity · RM 108.75
App session
2026-06-26 · OPLUMO Outlet 13
Points credited
2026-06-14 · Member activity · RM 123.25
Win-back campaign delivered
2026-06-02 · OPLUMO Outlet 13
Outlet purchase
2026-05-21 · Member activity · RM 137.75
Points credited
2026-05-09 · OPLUMO Outlet 13
Outlet purchase
2026-04-27 · Member activity · RM 152.25