Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 00771
VM0000771Silvermember771@example.test · +601110000771 · Preferred outlet: OPLUMO Outlet 7
WeekendApp User
Consent Status
Opted In
Points Balance
2,038
Current loyalty balance
Lifetime Spend
RM 2,548
Across 16 visits
Total Visits
16
Since 2025-09-29
Average Order Value
RM 132
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
105d
2026-06-26
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,038 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-26 · OPLUMO Outlet 7
Outlet purchase
2026-06-14 · Member activity · RM 99.00
App session
2026-06-02 · OPLUMO Outlet 7
Points credited
2026-05-21 · Member activity · RM 112.20
Win-back campaign delivered
2026-05-09 · OPLUMO Outlet 7
Outlet purchase
2026-04-27 · Member activity · RM 125.40
Points credited
2026-04-15 · OPLUMO Outlet 7
Outlet purchase
2026-04-03 · Member activity · RM 138.60