Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 00851
VM0000851Goldmember851@example.test · +601110000851 · Preferred outlet: OPLUMO Outlet 2
WeekendApp User
Consent Status
Opted In
Points Balance
2,485
Current loyalty balance
Lifetime Spend
RM 3,107
Across 25 visits
Total Visits
25
Since 2025-06-08
Average Order Value
RM 144
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
56d
2026-08-14
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
2,485 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-14 · OPLUMO Outlet 2
Outlet purchase
2026-08-02 · Member activity · RM 108.00
App session
2026-07-21 · OPLUMO Outlet 2
Points credited
2026-07-09 · Member activity · RM 122.40
Win-back campaign delivered
2026-06-27 · OPLUMO Outlet 2
Outlet purchase
2026-06-15 · Member activity · RM 136.80
Points credited
2026-06-03 · OPLUMO Outlet 2
Outlet purchase
2026-05-22 · Member activity · RM 151.20