Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 00854
VM0000854Membermember854@example.test · +601110000854 · Preferred outlet: OPLUMO Outlet 5
App UserFamily
Consent Status
Opted In
Points Balance
398
Current loyalty balance
Lifetime Spend
RM 498
Across 18 visits
Total Visits
18
Since 2025-09-29
Average Order Value
RM 33
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
69d
2026-08-01
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
398 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-01 · OPLUMO Outlet 5
Outlet purchase
2026-07-20 · Member activity · RM 24.75
App session
2026-07-08 · OPLUMO Outlet 5
Points credited
2026-06-26 · Member activity · RM 28.05
Win-back campaign delivered
2026-06-14 · OPLUMO Outlet 5
Outlet purchase
2026-06-02 · Member activity · RM 31.35
Points credited
2026-05-21 · OPLUMO Outlet 5
Outlet purchase
2026-05-09 · Member activity · RM 34.65