Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 00875
VM0000875Silvermember875@example.test · +601110000875 · Preferred outlet: OPLUMO Outlet 9
WeekendApp User
Consent Status
Opted In
Points Balance
1,920
Current loyalty balance
Lifetime Spend
RM 2,400
Across 41 visits
Total Visits
41
Since 2024-06-28
Average Order Value
RM 57
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
113d
2026-06-18
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,920 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-18 · OPLUMO Outlet 9
Outlet purchase
2026-06-06 · Member activity · RM 42.75
App session
2026-05-25 · OPLUMO Outlet 9
Points credited
2026-05-13 · Member activity · RM 48.45
Win-back campaign delivered
2026-05-01 · OPLUMO Outlet 9
Outlet purchase
2026-04-19 · Member activity · RM 54.15
Points credited
2026-04-07 · OPLUMO Outlet 9
Outlet purchase
2026-03-26 · Member activity · RM 59.85